The story behind the fragrance:
Asabi is a fragrance born from a fascinating incident. Some say the idea for the scent was conceived in a single night at a vibrant, trendy bar in Istanbul. Others say it happened during a tea ceremony in Tokyo. Still others swear it was in a cool location in Paris.
These are all myths and legends.
The truth is, it was in one of these international metropolises that a group of creatives, avant-gardists, and fragrance enthusiasts passionately debated which was the best fragrance in the world. Great fragrance houses and legendary perfumes were mentioned. The discussion was so fervent that a world-renowned perfumer, who happened to be present, took notice. In the end, the young people from diverse cultural backgrounds made a pact with the fragrance expert – they wanted to develop a fragrance that would embody everything that was important to them.
The group agreed to develop a fragrance that was neither East nor West, neither a women's nor a men's fragrance. They created an olfactory melting pot as a link between cultures. They named the fragrance Asabi, which means 'energetic' and 'impulsive' in Arabic. The composition possesses tremendous power. It carries within it something explosive, something shimmering and captivating, and unites the cultures of the world.
The DNA “Asabi – One World, one Fragrance” points to the future, because the world is growing together.
The mysterious perfumer:
The young people managed to enlist their master perfumer to develop Asabi, but his identity was to remain unknown. The protagonist is thus the great unknown, a brilliant but eccentric developer who wants to do everything differently from the major perfume houses and revolutionize the history of perfume. This also applies to the numbering of his fragrances. He begins with Asabi No. 2, followed by Asabi No. 3. More fragrances will follow. But only the last fragrance he creates will be called Asabi No. 1. Perhaps then he will also reveal the secret of its name…
Scents can build bridges: Asabi NO 2 & Asabi NO 3
Both fragrances feature captivating scents that blend the allure of the Orient with the coolness and elegance of Western metropolises. The fragrance notes themselves also draw from both East and West. This is what gives Asabi fragrances their unique charm.
Asabi No. 2 unites the West and the East with its top notes of jasmine and saffron. Jasmine represents the West, more precisely Grasse in southern France. Saffron embodies the luxury of the Orient. The heart note of cedarwood – the cedar being the symbol of Lebanon – also represents the East.
Asabi No. 3, with its rose fragrance, embodies the very fusion of East and West. The rose, the undisputed queen of flowers, has conquered the world as a symbol of love. Even the most reserved Westerner feels boundless sensual emotion and reverence for this unique creation of fragrance, color, and form.
These scents appeal to our emotions.
Design:
The design also reflects the fusion of East and West. The lettering combines the ornate style of an arabesque with the functional aspects of modernity, making the product resemble a piece of jewelry, a pearl of the Orient.